Starting a business together
You’re forming an agency, studio, or practice. Before you split ownership, get clear on pay, roles, clients, and who decides what.
Agree on the partnership before you commit to it.
Work through ownership, money, responsibilities, decisions, and what happens if someone leaves. You each answer on your own, find where your expectations differ, and build a shared brief to review with your lawyer.
The expensive disagreements are the ones nobody says out loud.
Take two people starting an agency. They agree on an even split, and they both mean it. Then look at what each of them assumed came with it.
Partner one: “Even split. I run production.”Partner two: “Even split. I bring the clients.”
50/50
Agreed. Or so they think.
- Paying ourselves
- Partner one: $6k a month each, before profitPartner two: No salaries in year one
- Clients we already have
- Partner one: They become company clientsPartner two: They stay with whoever brought them
- If one of us cuts back
- Partner one: Ownership stays 50/50Partner two: Ownership follows the hours
Same split. Different deal.
A record that says “50/50, agreed” misses the part that matters. Align the Humans finds these differences while they're still cheap to talk about.
For business partners with money, ownership, or real work on the line.
Bringing someone into the company
A new partner or senior person is joining. Settle equity, pay, authority, and what’s expected of them before their first day.
Changing how you already work
One of you wants to cut back, start taking a salary, or take on more. Revisit the deal before resentment rewrites it.
Four steps, both of you, one shared brief.
Each of you answers alone
Questions built for your situation: ownership, pay, roles, decisions, clients, IP, and exits. Your partner can’t see your answers until you’ve both submitted.
See the comparison
Where you agree, where you differ, and the assumptions neither of you said out loud. Topics you both skipped get flagged too.
Work through the differences
Focused rounds on what actually differs, with options beyond splitting the difference. Each round is saved, so you can see what changed.
Take the brief to your lawyer
A plain-language record of what you both decided, which you each review and confirm. Your lawyer turns it into the legal documents you need.
Sometimes the right answer is “not like this.”
Finding out you want different things is a good result. It's far better to learn it now, while you're still friends and nothing is signed, than two years and a client list later.
We don't score success by how many conflicts disappear. We measure it by whether you both know what you're agreeing to, or why you shouldn't.
The step before the lawyer, not a replacement for one.
What you get
- A separate question set for each partner, built around your situation
- An AI comparison: agreements, differences, unspoken assumptions, and skipped topics
- Guided rounds to work through what differs
- A shared partnership brief you both review and confirm, with a PDF copy
What it isn't
- Legal advice. We’re not a law firm.
- A finished operating agreement, contract, or equity paperwork. Your lawyer drafts those from your brief.
- A promise that you’ll agree. Sometimes the useful answer is that you don’t.
Questions partners ask first
- Is this legal advice?
- No. We’re not a law firm. You get a clear record of the business terms you both decided on, organized so your lawyer can turn it into the right legal documents.
- Can my partner see my answers while I’m writing them?
- No. Neither of you sees the other’s answers until you’ve both submitted. Then you see the comparison together.
- Does the AI decide for us?
- No. It compares your answers, points out differences and unstated assumptions, and suggests options. The two of you make every decision.
- What if we can’t agree?
- Then you’ll know exactly where and why, before you’ve signed anything or split any money. Deciding not to partner on these terms is a good outcome too.
- Does my partner have to pay?
- No. One price covers the pair. Your partner joins through your invite link and creates a free account to answer.
- Who is it for?
- Two business partners: people starting a company together, bringing someone into an existing one, or changing how they already split the work and the money. Right now it’s built for two people at a time.
Find out what you're agreeing to.
Pilot pricing is $299 for you and your partner together: a question set for each of you, the AI comparison, guided rounds on what differs, and a shared brief for your lawyer. Billing isn’t live yet. Request a pilot spot and we’ll confirm the details with you before anything is charged.
$299per pair